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HISTORY
FROM GENERATION TO REGENERATION

Founded in 1970, in beautiful, florid, green Franciacorta, Gerard's is a cosmetic brand which is exclusively made in Italy. We meet the needs of both beauty professionals and consumers, by utilizing elements which are eco-friendly in order to create a functional modular cosmetic system, based on special formulas which produce immediate results.

1970
SENSIBILITY TOWARDS THE ORIGINS OF BEAUTY
Gerardo Barbieri – Natural Cosmetics

Founder of Gerard's, he was one of the first to recognize the value of natural elements associated with cosmetic biotechnologies.

With his forward-thinking sensitivity to women's needs, he created a cosmetic system which works: specific solutions to specific needs.

1989
NATURE, OLOS AND WELL-BEING
Renata Pelati - Conscious beauty

Wellness is no longer linked just to aesthetics, but involves an interior dimension as well. It is the next step in the evolution of Italian cosmetics, and is the fruit of the visionary intuition of our General Manager.

The new concept of holistic beauty treatments becomes the innovative path taken by Gerard's on the journey towards Mindful Wellbeing – the perfect balance between spiritual fulfillment and physical harmony.

2006
GLOBAL BRANDING: AESTHETIC AND ESSENCE
Luana Pelati - Cosmetic culture

Our Creative Director, she has taken our brand to an international level by integrating aesthetics and the essence of wellbeing with our tried and true yet renewed image. Gerard's recognized formulas and treatments have found a place on the international scene thanks to consolidated brand awareness.